Humly broadens its footprint through representatives who will sell existing hardware and software solutions across Italian markets.
We are thrilled to announce that Humly is expanding its presence in Italy by appointing AGC The Company, led by founder Darwin Alessandro Cannavò, together with Alessandro Guerra, as its official commercial agency for the Italian market.
AGC The Company will spearhead Humly’s local sales efforts, driving adoption of the brand’s award-winning hardware and software solutions for space booking, scheduling, visitor management, and workplace optimization across Italy.
Humly already has an established distribution channel in Italy by working with European distributors Exertis ProAV and Satnet. With Cannavò and Guerra on board, Humly will deepen its engagement in the Italian AV market by leveraging AGC the Company’s extensive reseller network and local market expertise. AGC the Company will present themselves as the official and dedicated Humly Italy Sales Team, equipped with Humly branding to ensure proper and seamless communication with resellers and customers.
The new partnership reflects growing demand in Italy for smart, user-friendly workplace tools. The market is showing that organizations increasingly seek integrated solutions to book rooms, desks, and parking spaces, manage visitor journeys, and streamline workflows. Humly’s ecosystem, which offers both hardware and software options, provides this type of flexibility for businesses that want to upgrade their workplaces with sustainable, people-first solutions.
“Modernizing workplaces with simple and innovative technology gives Humly the chance to really broaden its presence here in Italy,” said Cannavo. “We’re seeing more and more organizations that want to give their employees a smoother, more connected experience at work whether it’s with things like booking a desk or managing visitors. With Humly, we can help them do exactly that, especially since we have a shared vision for a flexible workspace that puts people first. We’re excited to work with them to bring their technology to more organizations across the region.
“We’re seeing more and more organizations that want to give their employees a smoother, more connected experience at work whether it’s with things like booking a desk or managing visitors."
Humly sees this partnership as the natural next step in its trajectory. Daniel Assarson, the company’s Sales Director, commented, “Broadening our reach in Italy is a smart step for us, and we are doing it with the right people. Darwin and Alessandro bring deep knowledge of the Italian market, strong reseller relationships, and a proven track record of launching new brands successfully. They take a data-driven approach, which really appeals to us, and their credibility makes them influential in the channel. With them onboard, we’re laying a greater foundation for long-term success.”
“Broadening our reach in Italy is a smart step for us, and we are doing it with the right people."
Daniel Assarson, Sales Director Humly. Alessandro Guerra, Italy Sales Team, Darwin Alessandro Cannavò, Italy Sales Team and Hampus Olsson, Head of Partner Success Humly.