Humly Blog

Humly strengthens presence in Benelux with Copaco as a new distributor

Written by Josefine Fjaervoll | Mar 3, 2026 9:54:40 AM

Humly is proud to welcome Copaco as our new official distributor in the Benelux region.

For us at Humly, this is not only about expanding distribution. It is about strengthening our presence with a trusted partner who understands the modern workplace and the expectations of today’s organizations.

Hybrid work has raised the bar. Offices must be flexible, secure, and simple to navigate. At the same time, IT leaders and workplace managers expect systems that integrate smoothly, scale globally, and meet strict security standards.

Humly was built for exactly that.

A trusted partner in a fast evolving market
For Bob Hanemaaijer, Sales Manager Benelux at Humly, the partnership with Copaco is a strategic step forward.
 
“We are pleased to welcome Copaco as our official distributor for the Benelux. Copaco brings deep market knowledge, a strong partner network, and the technical understanding required to deliver complete workplace solutions. With their strong network and expertise, we can make our smart workplace solutions available more quickly and broadly to organizations across the region. A great step forward for both parties. And for the modern workplace in the Benelux,” says Bob Hanemaaijer, Humly.  

 

Marc Maas, Manager Business Development at Copaco, also sees clear added value for partners in the collaboration:

“Humly’s solutions address the growing demand for flexible and user-friendly workspaces. Through this partnership, we are offering our partners an innovative portfolio for the modern work environment.”

 

As a workplace only specialist, Humly owns the full chain from hardware to software. That gives our customers one ecosystem with consistent quality and fewer integration gaps.

With Copaco as distributor, Humly will gain a strong local force that understands both the technology and the realities of large-scale installations, advanced security requirements, and specialized feature needs.

Designed for people. Built for results.

Copaco’s portfolio focus on the modern workplace aligns naturally with Humly’s mission: Making workplaces effortless, so work flows naturally.

Together, we support organizations that demand more from their workplace systems. Not another standalone tool or not another patchwork integration, but one ecosystem with zero seams.

For Bob, this partnership creates the right conditions to scale Humly in Benelux with confidence. With a knowledgeable distributor who understands security, integration, and channel dynamics, we can focus on what we do best: helping organizations save time, reduce friction, and make better use of their space.

About Copaco

Copaco is a leading distributor of IT products and services. With a broad portfolio ranging from hardware, software, and cloud solutions to technical services and logistics support, Copaco enables its partners with products, knowledge, and smart digital solutions. By focusing on collaborationand personal engagement, Copaco connects people, technology, and businesses.
Copaco. Connect to Empower. 

 

Daniel Assarson Sales Director at Humly, Marc Maas Manager Business Development at Copaco, Bob Hanemaaijer Sales Manager Benelux at Humly and Bennie Evers Product Manager at Copaco.

        Hampus Olsson Partner Success Manager at Humly, Leon Mwangi Sales Specialist at Copaco, Bob Hanemaaijer Sales Manager Benelux at Humly and  Bennie Evers Product Manager at Copaco